Target Group

At the start of my AS media course we talked about the various target groups we were planning to aim towards as particular AGE, ETHNICITY, CLASS AND STATUS, SEXUALITY AND REGIONAL IDENTITIES were displayed in different ways through the use of the media industry. Through this general research we were able to determine the ways the media portrayed people and the kind of impressions that were depicted. This then allowed me to choose the particular group I would like to aim my product at and it also helped me determine the way I would like my models to be dressed and the expression on their faces.